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I teach, I write, I do research, but I am also available on a limited basis to work on interesting projects for clients. This page provides an overview of some of the things I do professionally.

Copywriting & Creative Direction

Brand and product positioning, marketing strategy, writing and creative direction for print, broadcast, web and interactive media
Credentials: 25+ years in the industry as copywriter, creative director and consultant. Dozens of regional, national and international awards for creativity and effectiveness in print, broadcast and outdoor media. Broad experience in digital marketing, audience engagement and content creation.

Public Relations Programs and Strategies

Planning and execution of innovative  programs that build relationships and inspire target audiences to respond and take action
My strategies, story ideas, event themes, media contacts, targeted news releases, and press packets have garnered hundreds of thousands of dollars’ worth of earned media coverage, article placements, executive interviews, speaking opportunities and conference presentations.

Proposals and Presentations

Development of marketing plans and proposals, including market analyses, business strategies and competitive analyses
In addition to marketing proposals for government and private sector projects that have generated millions of dollars worth of business, I have written many successful sales presentations and sales support packages for print, PowerPoint and live presentation.

Internal Communications and Performance Improvement

Campaigns to address internal branding, shared identity, staff development, retention, orientation and new-staff support
Assisted Yale-New Haven Hospital and Franklin Square Hospital Center in working toward Magnet designation for nursing excellence. Produced an innovative program development paper on retention and recruitment of professional staff for NYS OMRDD.

Staff Development and Education

Individual, small group and large group instruction in communication skills, brand competencies and custom-designed curricula
My college-level teaching experience includes design and delivery of individual sessions and full-semester courses in Advertising, Marketing, Media (and Digital Media) Communication, Public Speaking, and Interpersonal Communication. My teaching style is interactive, experiential and results-oriented. (Teaching evaluations available on request.)

Writing for Publication

Articles for general and specialized audiences; AP-style features; APA-style academic papers; Op-Ed columns and letters; website content and blog entries
In addition to achieving a 3.9+ GPA on academic papers for graduate studies in Communication, I have written and “co-authored” more than 100 published articles on subjects ranging from diversity, manager skills and management strategies to document imaging, advertising, karate and golf.

Speeches and Video Scripts

Writing, coaching, producing, delivering
I have written award-winning short form and long form videos, and I am highly skilled at writing speeches and presentations of all kinds, as well as coaching speakers and presenters.

Research

Interviewing (individual interviews and focus group facilitation), questionnaire design, academic research, quantitative analysis and report writing
In addition to experience in statistical analysis using SPSS and conducting academic research, I have written dozens of focus group questionnaires; facilitated scores of focus groups; and written many research reports for communications, culture and brand audits, management strategy and market analyses for healthcare, educational and Fortune 500 organizations.

Subject Matter Expertise

Brand marketing, public relations, persuasion theory, interpersonal and mass communication, health communication, organization development, political humor, multiculturalism and discrimination, baseball history, golf, English grammar

Questions about the best ways to accomplish your objectives?

I am available for projects, consultation and conversation. Feel free to get in touch!

Email addresses:
roger.gans@uta.edu
Roger@ProfessorGans.com