Healthcare Service-Line Campaigns
Role: Creative Director/Copywriter
Brand-consistent campaigns integrating complementary print, outdoor, television, radio and interactive advertising messages.
▪ Digestive Disorders: Peconic Bay Medical Center/PBMC Health, Riverhead, NY
▪ Emergency Medicine: Griffin Hospital, Derby, CT; Peconic Bay Medical Center/PBMC Health, Riverhead, NY
▪ Maternity Services: Saint John’s Riverside Hospital, Yonkers, NY
▪ Orthopedics & Joint Replacement: Cayuga Medical Center, Ithaca, NY; Thompson Health, Canandaigua, NY; Southern Ocean County Hospital, Manahawkin, NJ; Peconic Bay Medical Center/PBMC Health, Riverhead, NY
▪ Primary Care: UHS, Binghamton, NY; Peconic Bay Medical Center/PBMC Health, Riverhead, NY
▪ Robotic Surgery: Peconic Bay Medical Center/PBMC Health, Riverhead, NY
▪ Skilled Nursing: St. Catherine of Siena, Smithtown, NY; Peconic Bay Medical Center/PBMC Health, Riverhead, NY
▪ Urology: Crystal Run Health Care, Middletown, NY; Peconic Bay Medical Center/PBMC Health, Riverhead, NY
Healthcare Recruitment Campaigns
Role: Creative Director/Copywriter
Marketing support for physician and nurse recruitment efforts for providers in under-represented areas, including print, collaterals, direct mail, web/interactive and video production.
Physician Recruitment:
▪ A.O. Fox Hospital, Oneonta, NY
▪ Augusta Health, Fishersville, VA
▪ Central Florida Health Alliance, The Villages/Leesburg, FL
▪ Crystal Run Healthcare, Middletown, NY
▪ Health Quest, Poughkeepsie, NY
▪ Peconic Bay Medical Center/PBMC Health, Riverhead, NY
Nurse Recruitment:
▪ Franklin Square Hospital Center, Baltimore MD
Healthcare Website Development
Role: Creative Director/Copywriter
Communication theming, creative direction, copywriting and content development for website re-designs and upgrades.
▪ Catholic Health Services of Long Island, Rockville Centre, NY
▪ Franklin Square Hospital Center, Baltimore, MD
▪ Good Samaritan Hospital, West Islip, NY
▪ Peconic Bay Medical Center/PBMC Health, Riverhead, NY
▪ PSCH, Inc., Flushing, NY
▪ St. Catherine of Siena, Smithtown, NY
