Home » CV

CV

Initials: R G

Curriculum Vitae – Updated December 2024

ROGER GANS

Copywriter/Creative Director ● Educator ● Strategic Communication Consultant/Researcher

Website – http://ProfessorGans.com

LinkedIn – http://www.LinkedIn.com/in/rogergans

PROFESSIONAL PROFILE

  • University-Level Instructor of Advertising, Public Relations, and Strategic Communication
  • Award-winning Copywriter/Creative Director, content developer and published author
  • 20+ years’ experience developing marketing communications campaigns for education, healthcare & other markets
  • Career focus in developing innovative audience-engagement strategies to promote branding, services utilization, performance improvement, retention and recruitment, fundraising, and positive behavioral change
  • Broad experience in drafting successful RFP responses for government, non-profit, and commercial projects

EDUCATION

BA:  Cornell University, Ithaca, NY. Major: Social Relations (Psychology/Sociology/Anthropology)

MA: SUNY University at Albany, Albany, NY. Department: Communication

INTERNSHIP: Center for Technology in Government, Albany, NY. Research Assistant: AirNOW Project (2012)

PhD: SUNY University at Albany, Albany, NY. Department: Communication

PROFESSIONAL EXPERIENCE

ASSISTANT PROFESSOR, University of Texas at Arlington, Arlington TX. 2018-Present

Tenure-track faculty member of UTA’s Communication Department. Responsibilities: Communication Research (40%), Teaching undergraduate and graduate level courses primarily in Advertising, Public Relations, and Integrated Marketing Communications (40%), and Service to the University and community (20%).

VISITING ASSISTANT PROFESSOR, St. Edward’s University, Austin TX. 2015-2017

Full-time faculty member of the Communication Department, with 4/4 teaching responsibilities. Duties also included student advisement and supervising the campus PRSSA organization.

ADJUNCT PROFESSOR, Sage Colleges of Albany, Russell Sage College, Troy NY. 2007-2015

Part-time faculty, teaching a range of general and applied communication courses.

SENIOR WRITER, The Kaleel Jamison Consulting Group, Inc., Troy NY.  1993-present

Helped conduct and write Culture Analyses and Culture Change Initiative proposals for Fortune 100 companies; published 50+ articles on diversity, inclusion, organizational change, leadership and management competencies.

Clients have included: Mobil, Dun & Bradstreet, Freddie Mac, Kodak, CIGNA, Toyota, Merck.

CREATIVE DIRECTOR, Berkshire Marketing Group, Troy NY.  2006-2011

Helped plan and create award-winning strategic branding, advertising, advocacy and performance improvement campaigns for noted health care providers and colleges.

Clients included: Yale-New Haven Hospital, Cerebral Palsy Ass’ns of NYS, HANYS, NYSARC, SUNY Jefferson.

SENIOR COPYWRITER, R.T. Blass, Inc. (now Blass Communications), Old Chatham NY. 1985-1992

Clients included: GE Plastics, GE Silicones, Columbia County Tourism, The Albany Times Union, Siena College.

Highlight: “Sleeping Man” TV commercial for The Times Union won multiple regional and national awards.

CHIEF COPYWRITER, Christopher Thomas Associates, Garden City, NY 1979-1985

Clients included: LI Tourism Commission, Suffolk County Economic Development Agency, Southampton College.

Highlight:  During my tenure, CTA won more awards for creative excellence than any other LI Ad Agency, including the I Love NY committee’s “Best New York State Tourism Advertising.”

AWARDS

ACADEMIC

2024 Association for Business Communication annual award for “Outstanding Article in the International Journal of Business Communication“

2022 National Communication Association Annual Convention, Applied Communication Division “Top Paper”

2019 Organization Development Network OD Practitioner “Best Article of the Year”

2018 Academy of Communication in Health Research Forum “Top Ten Oral Abstract Presentations”

2013 New York State Communication Association Conference “Top Graduate Student Paper”

PROFESSIONAL

International: HealthLeaders Media Gold for Internal Communications

National: Telly, Monitor, Mercury, Vision, and OBIE awards for short- and long-form videos. “Best Recalled” awards from Design News, Machine Design, Wooden Boat, Appliance, and Ward’s Auto World magazines.

Regional: Long Island Ad Club “Best on Long Island” and Albany Ad Club “NORI” awards for broadcast, print and outdoor media. Big Apple and Long Island Radio Broadcasters “Best Radio Commercial” awards. I Love NY Committee’s “Best Tourism Advertising.”

Research Snippets